THE ZISOU BRAND CAME INTO BEING BASED ON AN IMPULSE – ALTHOUGH IT WAS NOT A COINCIDENCE.
FOR SEVERAL YEARS, I CO-CREATED A RENOVATION STUDIO OF ANTIQUES AT THE OLD MARKET OF POZNAŃ. EVERY EVENING, WHEN I WAS CLOSING THE DOORS I WISHED TO TAKE THE WARMTH AND THE SMELL OF WOOD WITH ME.
I DREAMED TO ALWAYS HAVE THE STUDIO ATMOSPHERE WITH ME.
THE IDEA WAS BORN WHILE I WAS WATCHING THE MOVIE “THE LIFE AQUATIC WITH STEVE ZISSOU”. YOU SURELY WONDER WHAT THE MOVIE HAS IN COMMON WITH A WOODEN BAG? REMIND YOURSELF – WHEN YOU WALK OUT OF THE CINEMA WITH THE IMPRESSION – THAT SOMETHNG EXTRAORDINARY JUST HAPPENED.
I WANTED TO KEEP – TO MATERIALIZE THIS MOMENT.